.The records in Google Analytics 4 may be complex. Take, for instance, acquisition records-- the stations sending visitor traffic to your web site-- at Documents > Accomplishment. The segment lists two types of accomplishment: individual and also website traffic (i.e., treatments).I'll take care of those reports in this particular post.Web Traffic Sources in GA4." Consumer achievement" vs. "Website traffic acquisition".These 2 documents in the Accomplishment section disclose where each visitor originated from. User acquisition works with the initial resource that delivered the individual to your internet site. Website traffic acquisition is the most current.Say a first-time visitor concerned your web site from clicking on an organic hunt directory. GA4 will definitely group that first check out in the "Organic search" channel for each files. Yet if she leaves behind and also returns a few days eventually coming from a Facebook add, GA4 will certainly specify the second check out in the "Paid social" network in the "Web traffic acquisition" file and also "Organic hunt" in "User achievement.".Simply put, the "Web traffic acquisition" record doesn't separate in between brand-new and also returning users. It shows the overall sessions and where each originated. The "Individual achievement" record shows the overall consumers as well as their initial (newbie) resource.Channels.Each records reveal "nonpayment stations groups"-- traffic-source groups-- consisting of:." Direct." Visitors that entered your link in their browser's search pub." Organic Search." Site visitors that clicked on an all natural directory on Google, Bing. or one more online search engine." Organic Social." Site visitors who clicked an all natural message on a social media website." Email."." Paid out Look."." Paid Social."." Referral." Guests that clicked non-ad links on 3rd party websites." Organic Video recording." Website visitors that clicked on non-ad hyperlinks on internet sites like YouTube, TikTok, as well as Vimeo.For details on each channel, click the pop-down menus on each report. In "Customer Achievement," click on the "Initial individual default stations group" menu as well as pick "1st individual source" for the list of coming from domains.For comprehensive sources of consumers, click the "First user nonpayment channel group" menu and also select "First customer resource." Click on image to expand.In the "Traffic Accomplishment" report, click "Session nonpayment network team" and also select "Treatment source.".For thorough sources of treatments, click on the "Treatment nonpayment network team" menu as well as pick "Session resource." Click graphic to enlarge.The amounts might be actually different due to brand new versus coming back check outs.You may restrict each documents to a solitary webpage using the "Add filter" choice at the top.Select "Add filter.".Click "Select sizes.".Select "Landing web page + question cord".Select "contains" below "Fit type.".Insert your page's URL slug (the part after the "/") or any kind of word (including "smaller") from that URL.The visitor traffic and also user accomplishment documents will definitely now present records for that URL.Limitation the accomplishment reports to a single page, such as this example for a link containing "smaller." Click on image to enlarge.In some cases, the consumer and also web traffic acquisition reports are actually compatible. The variations, once again, result from coming back visitors. No matter, the records show the resources of web traffic-- channels that introduce your label as well as travel yield brows through.